Finding Direction in Your Marketing Data
John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” In a world of seemingly endless data, making smart decisions regarding your business’s marketing strategy can be overwhelming. Join Cox Digital Marketing to learn how to ask the right questions and establish realistic goals for your business.
By attending this Workshop, you will learn:
1. Best practices to set realistic, tangible goals and benchmarks for your marketing and advertising campaigns, and have the discussion with your marketing team.
2. An overview of the most used analytics program for websites, Google Analytics.
3. How to structure your marketing initiatives around other trends and high points within your website or your business.